Our Founder
Don Jones
Founder, CEO, and Managing Partner
Don Jones, the founder of Verite Capital Partners, is a distinguished retail executive with nearly 50 years of experience across various sectors, including fashion and consumer products. His journey from a janitor at Fischer’s Men’s Shoes in Louisville, Kentucky, to leading major retailers exemplifies his commitment to excellence.
Throughout his career, Don advanced through prominent retailers such as Macy’s, IKEA, and Target. His leadership roles in nearly a dozen major organizations cemented his reputation as an influential figure in the retail industry.
Empowering Others
In 2009, Don founded Verite Capital Partners, focusing on supporting minorities, women, and people of color in launching business initiatives. Through his vision, Verite empowers diverse entrepreneurs, making a lasting impact on communities.
Get Started Today
Verite Capital Partners actively implements strategic methods to create positive societal change. We focus on community, equity, inclusion, capital, and information. As a capital partner, we provide business loans and financial consulting to support our clients' growth. Additionally, through Verite Ventures, our investment fund, we back businesses that contribute positively to society. Our mission is to foster a fairer, more just world by investing in impactful ventures. We are passionate about our work and committed to driving positive change, believing that thriving businesses lead to flourishing communities. We are excited to be part of the Verite team and eager to grow alongside you.
Join us Today and explore how Verite Capital Partners can help elevate your business.